For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.

Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.

We create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is
Good Playmaker Project, which helps support kids in need.

Life is Good branded T-shirts are made in the USA. The brand's apparel is generally made from USA-grown cotton or a cotton blend.