Reigning Cats & Dogs
Life is Good 2025 Merchandise
Description
For 5 years, brothers Bert and John Jacobs sold their homemade t-shirt designs in college dorms up and down the East Coast. They lived on PB&J, slept in their van, and showered when they could.
Then, in 1994, their optimism paid off! With just $78 to their names, Bert and John designed their first Life is Good t-shirt and discovered how three simple words could become a rallying cry for optimists everywhere.
We create premium tees that radiate optimism and foster connection. We put that optimism into action by donating more than 10% of our annual net profits to The Life is Good Playmaker Project, which helps support kids in need.
Life is Good branded T-shirts are made in the USA. The brand's apparel is generally made from USA-grown cotton or a cotton blend.
The company headquarters are located in Boston, Massachusetts.
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