Paws down, the healthiest food for your pet.

As a pet owner, you have a responsibility. No pressure, but what you feed your dog or cat directly impacts their health and happiness … for a lifetime. If you care (and we know you do), consider a raw diet that can reduce the risk of certain diseases, increase your pet’s lifespan and improve your pet’s quality of life.

First, Vital Essentials^® ingredients are responsibly sourced proteins. Second, the ingredients we DON’T include are as important as what we do. Third, we understand the dietary needs of dogs and cats. From metabolism to biochemistry, each species requires food, snacks, and treats that maximize nutritional value.

It’s good to be in the “NO”

• No added hormones or antibiotics
• No added fillers or flavorings
• No artificial preservatives or coloring
• No synthetic vitamins or minerals
• No rendered by-products
• No worries

And always…

GLUTEN FREE, GRAIN FREE, GUILT FREE^®